Clusterfest brought 90s nostalgia to the festival by recreating the iconic Double Dare set for attendees to live out their competitive dreams. Fans could run the obstacle course, and those who completed the course were rewarded with a full size sample of MTN Dew Kickstart. Spectators were also given smaller samples of product to enjoy while cheering on the participants. MTN Dew Kickstart integrated their brand into the course by creating an obstacle called “Dew Hoops” where fans had to sink a basketball into a life size can of MTN Dew Kickstart.
The activation culminated on Sunday when Marc Summers, the original host of Double Dare, pitted MTV The Challenge cast members against Comedy Central comedians, with fans able to watch in real time on Facebook Live. Influencers Haha Davis & Alfonso Ribeiro were onsite to help spread the word for fans to tune in and watch.
In addition, MTN Dew Kickstart was sampled to VIP ticket holders to enjoy during headlining sets and was sold at concession stands festival wide.
