Lexus was the official vehicle of GoogaMooga. They provided co-branded vehicles for the Festival to use as staff and artist transportation. Cars were prominently displayed next to all festival stages including one model that was live graffitied by a Juxtapose artist. Lexus also contributed their vehicles to the VIP experience, providing co-branded shuttles from the nearby subways to the VIP entrance for all VIP ticket holders.
Leading up to the festival Lexus sponsored GoogaMooga “trading cards” to generate excitement and awareness of their partnership. One trading card pack held “The Golden Ticket,” which awarded the lucky winner a free one-year lease on a brand new Lexus.
During the festival, Lexus Culinary Master Cooking Demonstrations took place throughout the grounds featuring world-renowned chefs Morimoto, Michael Symon and Dean Fearing. Through a pre-event partnership with Grubstreet a handful of lucky fans were able to enjoy a Chef’s Table serving a tasting menu and wine pairings with Lexus Culinary Master Christopher Kostow.
